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"三鹤"六堡茶具有一定历史文化积淀,需走向更广阔市场和区域。基于4P营销理论的视角,分析"三鹤"六堡茶的产品策略、价格策略、分销策略和促销策略,并提出完善"三鹤"六堡茶市场营销策略的建议,为"三鹤"六堡茶的营销提供理论支撑。
Abstract："San He" Liubao tea has a certain historical and cultural accumulation,it needs to go to a broader market and region.Based on the perspective of 4 P marketing theory,this paper analyzes the product strategy,price strategy,distribution strategy and promotion strategy of "San He" Liubao tea,and puts forward some suggestions to perfect the marketing strategy of "San He" Liubao tea,which provides theoretical support for the marketing of "San He" Liubao tea.
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基本信息:
中图分类号:TS971;F274;F326.5
引用信息:
[1]黄彪虎.基于4P营销理论的“三鹤”六堡茶市场营销策略分析[J].广西农学报,2019,34(06):59-61.
2019-12-20
2019-12-20